G2S is the trusted data partner helping home service organizations thrive in a dynamic, competitive landscape. Learn more about how G2S can empower your business with data driven forecasting.
Learn MoreIn the home service sector, integrating data analytics is essential for growth, helping businesses predict trends, meet customer needs, and optimize resources through strategic decision-making.
Discover how regulations shape market dynamics, recruitment practices, and industry growth in sectors like solar, HVAC, windows, and roofing.
At G2S, we're here to guide you every step of the way. Whether you prefer personalized insights from our expert team or the flexibility of our advanced data tools, we're committed to empowering your journey in the dynamic world of home services.
In our dynamic industry landscape, success hinges on the ability to glean actionable insights from vast pools of data. At G2S, we understand that recruiting data serves as the lifeblood of the home service industry. It's not just about filling positions; it's about predicting future workforce trends, identifying skill gaps, and aligning recruitment strategies with business objectives.
Discover how data analysis and policy assessment are reshaping the home service industry.
G2S provides tailored solutions for home service businesses, including economic forecasting and strategic consulting. Partner with us to navigate challenges and seize opportunities in the industry confidently.
Market and Industry Insights
Growth Planning
Customized Strategic Planning
Market Expansion and Operational Optimization
Comprehensive Analysis
Predictive Modeling
Tailored Solutions
ABR & ABR Certification
Data-driven results cannot be overstated; by leveraging advanced analytics and cutting-edge technology, we provide critical insights and strategic direction. Interpreting real-time market trends, performance metrics, and predictive forecasts, we enable businesses to make informed decisions, seize opportunities, and navigate challenges with confidence.
Irfaana (Ana) Ismail is a highly accomplished technology executive with more than two decades of experience driving innovation and digital transformation. As Chief Technology Officer of G2S, she oversees the evolution of the company’s comprehensive suite of applications.
Ana’s career is marked by her commitment to forward-thinking solutions and her role as a catalyst for change. Early in her career, she worked with data models, large data sets specifically in the BI/Data Warehouse building dynamic, scalable and resilient systems capable of evolving with the demands of a rapidly changing technological landscape.
A strong advocate for the SaaS model, Ana plays a key role in spearheading the technological evolution fueled by AI in G2S, enabling the company to offer more flexible and scalable software solutions. She is also a driving force behind the integration of artificial intelligence (AI) and machine learning into the company’s operations, leveraging these technologies to enhance decision-making and operational efficiency. Through her strategic vision, Ana has harnessed the power of datafication, turning data into a valuable resource for insight and competitive advantage.
Outside of her professional endeavors, she is deeply passionate about giving back to the community, supporting organizations for development of women in tech in developing countries and her native country of South Africa. Prior to her current role at G2S, Ana founded and led FXL+ to create the revolutionary and most accurate currency strength meter on the market, fueled by her experience with data modeling, building intuitive dashboards and powered by algorithms. She also worked as a BI developer in consultancy roles for SAP at the defense arm of South Africa, Denel, Telkom and New Clicks and expanded her role into BPC in the MENA region serving large banking and retail institutions.
With a Bachelors Degree in both Computer Science & Informatics from the University of South Africa and a member of the 2024 Nasdaq Milestones Circles cohort, Ana’s career reflects her deep commitment to both technological innovation and entrepreneurship.